{"id":7146,"date":"2020-07-28T21:30:35","date_gmt":"2020-07-28T19:30:35","guid":{"rendered":"https:\/\/www.milanzlokovic.org\/projekat\/fiat-building\/"},"modified":"2020-08-22T19:58:46","modified_gmt":"2020-08-22T17:58:46","slug":"fiat-building","status":"publish","type":"projekat","link":"https:\/\/www.milanzlokovic.org\/en\/project\/fiat-building\/","title":{"rendered":"FIAT building"},"content":{"rendered":"\t\t
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The automotive industry of the first half of the 20th century was accompanied by a strong modernization process based on new technological and economic possibilities. In such an environment, modern architecture favored the presentation of modern achievements (products of the new industry), just as new car models were an appropriate attribute for a complete presentation of modern architectural achievements (house – machine<\/em>). The Italian car industry FIAT<\/em> has already shown engineering inventiveness through the construction of a new factory in Turin, opened in 1926, according to the project of the young architect and engineer Matt\u00e9 Trucco, through the modern architectural concept (introduction of a car on the fifth roof floor on which a testing track has been designed). In that context, Zlokovi\u0107’s design for a building, i.e., a car showroom, garage and service of FIAT in Belgrade from the end of the 1930s, can be interpreted, based on the influences of the Italian modern tradition but imbued with its own creative feature – structural rationality adapted to harmonious and proportional order. The architectural components of this building – a rounded wall surface, a monolithic facade made of red clinker tiles, white stone window frames and a roof terrace with a fence in the form of a deck – are attributed in architectural historiography to elements of Italian rationalism, but in Zlokovi\u0107’s characteristic elaboration they get an equally “industrialized” and “representative” expression harmonized with the character of the location.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Perspective
Perspective drawing of the FIAT car show<\/figcaption><\/figure><\/a><\/div>
\"Sit\u0435
Sit\u0435 plan and cross section<\/figcaption><\/figure><\/a><\/div>
\"Ground
Ground floor plan, working sketch<\/figcaption><\/figure><\/a><\/div>
\"Ground
Ground floor plan, working sketch, second variant<\/figcaption><\/figure><\/a><\/div>
\"First
First floor plan, working sketch<\/figcaption><\/figure><\/a><\/div>
\"First
First and second floor plans, working sketch, second variant<\/figcaption><\/figure><\/a><\/div>
\"Cross-sections\"
Cross-sections<\/figcaption><\/figure><\/a><\/div>
\"View
View from Bulevar oslobo\u0111enja and Radni\u010dka street<\/figcaption><\/figure><\/a><\/div>
\"Perspective
Perspective drawing<\/figcaption><\/figure><\/a><\/div>
\"Isometric
Isometric drawing<\/figcaption><\/figure><\/a><\/div>
\"Ground
Ground floor plan<\/figcaption><\/figure><\/a><\/div>
\"First
First floor plan<\/figcaption><\/figure><\/a><\/div>
\"Third
Third floor plan<\/figcaption><\/figure><\/a><\/div>
\"Cross-sections\"
Cross-sections<\/figcaption><\/figure><\/a><\/div>
\"Developed
Developed main elevation<\/figcaption><\/figure><\/a><\/div>
\"Model,
Model, yard side<\/figcaption><\/figure><\/a><\/div>
\"Model,
Model, street side<\/figcaption><\/figure><\/a><\/div>
\"Building
Building under construction, photograph from 1940<\/figcaption><\/figure><\/a><\/div>
\"Building
Building under construction, photograph from 1940<\/figcaption><\/figure><\/a><\/div>
\"Site
Site plan with upgrade plan<\/figcaption><\/figure><\/a><\/div>
\"The
The main view after the extension, the street front from Bulevar oslobo\u0111enja<\/figcaption><\/figure><\/a><\/div>
\"View
View after the extension, street front from Radni\u010dka Street<\/figcaption><\/figure><\/a><\/div>
\"Perspective
Perspective drawing, main facade before extension<\/figcaption><\/figure><\/a><\/div>
\"Extended
Extended building, perspective drawing, 1963<\/figcaption><\/figure><\/a><\/div>
\"Extended
Extended building, perspective drawing, 1963<\/figcaption><\/figure><\/a><\/div>
\"Photo
Photo of the building today<\/figcaption><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
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The automotive industry of the first half of the 20th century was accompanied by a strong modernization process based on new technological and economic possibilities. In such an environment, modern architecture favored the presentation of modern achievements (products of the new industry), just as new car models were an appropriate attribute for a complete presentation of modern architectural achievements (house – machine). <\/p>\n","protected":false},"featured_media":3634,"menu_order":29,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"mesto":[138,156],"tipologija_objekata":[159],"forma_ishod_projekta":[169],"status_zastite":[170],"class_list":["post-7146","projekat","type-projekat","status-publish","has-post-thumbnail","hentry","mesto-belgrade","mesto-serbia","tipologija_objekata-administration-and-business","forma_ishod_projekta-realization","status_zastite-cultural-monument"],"acf":[],"yoast_head":"\nFIAT building - Fondacija Milan Zlokovi\u0107<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.milanzlokovic.org\/en\/project\/fiat-building\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FIAT building - Fondacija Milan Zlokovi\u0107\" \/>\n<meta property=\"og:description\" content=\"The automotive industry of the first half of the 20th century was accompanied by a strong modernization process based on new technological and economic possibilities. In such an environment, modern architecture favored the presentation of modern achievements (products of the new industry), just as new car models were an appropriate attribute for a complete presentation of modern architectural achievements (house - machine).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.milanzlokovic.org\/en\/project\/fiat-building\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondacija Milan Zlokovi\u0107\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-22T17:58:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.milanzlokovic.org\/wp-content\/uploads\/2020\/05\/1-zgrada-fiata-feature.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"589\" \/>\n\t<meta property=\"og:image:height\" content=\"589\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.milanzlokovic.org\/en\/project\/fiat-building\/\",\"url\":\"https:\/\/www.milanzlokovic.org\/en\/project\/fiat-building\/\",\"name\":\"FIAT building - Fondacija Milan Zlokovi\u0107\",\"isPartOf\":{\"@id\":\"https:\/\/www.milanzlokovic.org\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.milanzlokovic.org\/en\/project\/fiat-building\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.milanzlokovic.org\/en\/project\/fiat-building\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.milanzlokovic.org\/wp-content\/uploads\/2020\/05\/1-zgrada-fiata-feature.jpg\",\"datePublished\":\"2020-07-28T19:30:35+00:00\",\"dateModified\":\"2020-08-22T17:58:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.milanzlokovic.org\/en\/project\/fiat-building\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.milanzlokovic.org\/en\/project\/fiat-building\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.milanzlokovic.org\/en\/project\/fiat-building\/#primaryimage\",\"url\":\"https:\/\/www.milanzlokovic.org\/wp-content\/uploads\/2020\/05\/1-zgrada-fiata-feature.jpg\",\"contentUrl\":\"https:\/\/www.milanzlokovic.org\/wp-content\/uploads\/2020\/05\/1-zgrada-fiata-feature.jpg\",\"width\":589,\"height\":589,\"caption\":\"FIAT building\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.milanzlokovic.org\/en\/project\/fiat-building\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Po\u010detna\",\"item\":\"https:\/\/www.milanzlokovic.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projekti\",\"item\":\"https:\/\/www.milanzlokovic.org\/en\/project\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"FIAT building\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.milanzlokovic.org\/en\/#website\",\"url\":\"https:\/\/www.milanzlokovic.org\/en\/\",\"name\":\"Fondacija Milan Zlokovi\u0107\",\"description\":\"Arhitekz Milan Zlokovi\u0107\",\"publisher\":{\"@id\":\"https:\/\/www.milanzlokovic.org\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.milanzlokovic.org\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.milanzlokovic.org\/en\/#organization\",\"name\":\"Fondacija Milan Zlokovi\u0107\",\"url\":\"https:\/\/www.milanzlokovic.org\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.milanzlokovic.org\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.milanzlokovic.org\/wp-content\/uploads\/2022\/03\/logo@2x.png\",\"contentUrl\":\"https:\/\/www.milanzlokovic.org\/wp-content\/uploads\/2022\/03\/logo@2x.png\",\"width\":398,\"height\":77,\"caption\":\"Fondacija Milan Zlokovi\u0107\"},\"image\":{\"@id\":\"https:\/\/www.milanzlokovic.org\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"FIAT building - Fondacija Milan Zlokovi\u0107","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.milanzlokovic.org\/en\/project\/fiat-building\/","og_locale":"en_US","og_type":"article","og_title":"FIAT building - Fondacija Milan Zlokovi\u0107","og_description":"The automotive industry of the first half of the 20th century was accompanied by a strong modernization process based on new technological and economic possibilities. 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